New Review // The Whatmans – Fire Up The Masses
I’ve been aware of Navan’s the Whatmans for some time through the various PR disasters they’ve bestowed on the Irish music scene over the past year. However, until I was sent the album three weeks ago I’d only heard their sexist but melodically strong single, ‘Kiss the Mind,’ so I went into this one not really knowing what to expect. Well…
The Whatmans started out as a covers band in Navan before making the leap to original music, and their humble beginnings are clearly evident on their debut release, Fire Up the Masses. Each of the album’s 10 tracks sounds familiar, from the John Squire-like guitar melodies that populate just about every track to the quintessential Gallagher lyric “these should be the best days,” from ‘Devil Shoes.’ Hell, opener ‘One for the Music’ (chorus line: “this one’s for the music”) could easily have been ripped straight from the Richard Ashcroft playbook of bland inanities.
While it’s instrumentally solid, Fire Up the Masses consistently falls down on the dire standard of songwriting. Although Francis McGinn is a constant bright spot with imaginative bass lines, and frontman John Brennan offers a decent approximation of Suede’s Brett Anderson, the song structures are boring and predictable, and the lyrical content ranges from stunningly vapid to unintentionally hilarious.
Read the full review at State.ie.